With a population of 83 million, of whom 99% are lost, how do you find the key people who will bring Jesus to their own family, friends and community. One way that we are trying to find these Persons of Peace (POP) or Households of Peace is through Social Media advertising and creative formats such as Instagram, Facebook posts and Youtube videos. This is a small piece to a larger Media to DMM (M2DMM) initiative that is seeking to disciple and multiply VCJFs throughout all of Turkey.